Search Engine Optimization or SEO we often abbreviate it into a series of processes are carried out systematically aimed at improving the volume and quality of traffic through search engines to visit certain web sites by utilizing the mechanism of action or the search engine algorithms. The goal of SEO is to place a site on top position, or at least the first page of search results based on certain keywords that are targeted. Logically, a site that occupies the top position in search results have a better chance to get visitors.
Search engines often use the number of backlinks a website has as one of the most important factor for determining that website search engine rankings, popularity and importance. Google's PageRank system description of them, for example, noted that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge about the form of search engine rankings have triggered some of the SEO industry is usually referred to linkspam, where companies try to put as many inbound links to their sites regardless of the context of the site came from.
Search engines often use the number of backlinks a website has as one of the most important factor for determining that website search engine rankings, popularity and importance. Google's PageRank system description of them, for example, noted that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge about the form of search engine rankings have triggered some of the SEO industry is usually referred to linkspam, where companies try to put as many inbound links to their sites regardless of the context of the site came from.
Websites often use search engine optimization techniques to increase the number of backlinks to their website. Some methods are free to use by everyone whereas some methods like linkbaiting requires a little planning and marketing to work. Some web sites to stumble upon "Linkbaiting" natural; the site of the first with a tidbit of "news" about celebrities is a good example of that. When "linkbait" happens, many sites will link to the site 'fishing' because there is some interesting information for a large number of people extreme.
Being at the top or at least the first page of search results for specific subjects provide a double advantage for the company:
1. Chances of potential customers visit their web site becomes larger. This can lead to increased conversion rate of regular visitors into buyers.
2. The first ranks search results give a good image and reputation for a site in the eyes of visitors.
3. The less successful companies implement SEO strategies so that the site address is not in the top position in search results can still get visitors by advertising on the search engines.
Being at the top or at least the first page of search results for specific subjects provide a double advantage for the company:
1. Chances of potential customers visit their web site becomes larger. This can lead to increased conversion rate of regular visitors into buyers.
2. The first ranks search results give a good image and reputation for a site in the eyes of visitors.
3. The less successful companies implement SEO strategies so that the site address is not in the top position in search results can still get visitors by advertising on the search engines.
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